Web Marketing is easy, right? Well, that depends on what you expect of it.
Businesses that depend on professional service, lets say fleet maintenance for the vehicles or food preparation that would impress clients, use only highly qualified service professionals to ensure best performance, highest quality, and repeatable reliability. So why would anyone treat their business web marketing efforts differently? Ask yourself this. “Do you know what separates your web marketing from your higher ranking competitors? Is your phone ringing with customers who are finding you online? If you answered “no” to either of these questions you are allowing customers to slip through your fingers every hour of every day.
Find another web marketing company that offers the guaranteed program we do, and we’ll pay for them to commission their service for you.
What
We connect Local Businesses with Local Customers.
We engage new customers on your behalf every single day, and you don’t need a website to get started.
While you work hard serving existing customers your competition is working hard trying to take them away.
What
At More Local Calls we plan, create, and deploy web marketing programs that drive more local clients to your local business, using strategies that few businesses are aware exist. And each time we do this it is done within a pricing parameter our clients can afford. (Guaranteed!)
While most marketing companies will tell you that marketing is different than sales and can not be measured in terms of orders, we say – smokescreen! We pride ourselves in being measured by results – phone calls from local customers. Your marketing effort, especially today, should driving new customers to your door quickly and regularly, and with today’s technology, with every customer you acquire, you should be building historical data that will help find more customers that meet your sweet spot.
After we find new customers for your business we can help you with customer satisfaction. We know you want to make your existing customer happy, and few businesses understand the how to use Internet technology to aid in this effort – and then spread the good word – so for this we offer solutions! Using the data we can capture, and the interactivity we can deliver, we can help you find and improve weak points. More happy customers + More visibility = More Local Calls!
Most of our clients want to continually grow their business (If you’re not growing you’re shrinking.) To meet this need we continually strategize and create new programs to further expand their business and attract new customers to support their growth.
We have a team of experienced and dedicated experts who will help to achieve your marketing goals.
Active vs Passive
Passive: Most websites are created and left for customers to either stumble on them, be driven to them by advertising, or visit them as a result/consequence of someone handing them a business card. We refer to these websites as Business Card Websites. Passive marketing is a strategy that involves your pursuing customers and guiding them to your doorstep. Also know as ‘outbound’ marketing.
Active: Some websites, usually the successful ones, are designed to be where the customers are when they are in need of the service they provide. When your marketing practices go “active” then customers find you when and where they need you. This could be via Search, or YP, or Word-of-Mouth, or even GPS. Now you’re ready to reap the rewards of ‘inbound’ marketing!
To catch the edge, and activate your web marketing, you need to know where to be and when to be there. Be where your customers are looking…and be there when they are there. Then you’ll be actively connected with your customer.
How
> We are experts at engaging local customers when they need you most. (that’s when they’re most likely to buy something)
> We provide you with measured results: phone calls, so you can concentrate on your business and stop laboring over how your marketing is working.
> To keep you highly visible in your local market we analyze collected data and continually change marketing strategies to keep up with the ever changing active marketplace.
> We treat your business like the individual that it is. There is no cookie cutter approach and we only do business with one Client Type per geographic location (town / city) (Guaranteed!)
Why
- You can’t afford to loose an existing customer
- You can’t grow a strong business without the constant addition of new customers
- What you can’t measure you can’t manage
- A growing local business means a stronger community
- We believe that when a business spends money on a service they should see results – that is the picture that speaks a thousand words
Are you an “Out of the Box” thinker with an idea burning to be materialized?
Out of the Box
- Are you an individual with an interesting business idea and challenged by a highly limited budget?
- Are you aware of the importance of your marketing effort and how it can make or break your idea?
- Are you looking for a marketing partner that can assist you launch your idea?
- Are you on a shoe string budget trying to make it all happen?
If you answered yes to ALL of the above we urge you to contact us. While we don’t run with every entrepreneurial idea we’re presented with, we do allocate a percentage of our bandwidth to work with innovative determined individuals that posses a unique business idea – who also realizes the need for a professional marketing presence to support and sustain a successful launch.
Ready to take your business to the next local level?
Partner with More Local Calls
About
More Local Calls was founded on experience in Web-Marketing and Web-Technology which resulted in developing an affordable method of connecting local Businesses with local Clients and answering the two most frustrating questions asked by every website-owning business – “Who is seeing my web presence? Who (on the Internet) knows my business exists?”
As a company we believe:
Q&A
How much does it cost to get started?
That’s up to you! Yes, believe it or not, we at More Local Calls give all of our clients the option to decide what they are willing to offer in return for our services. Often times getting started is far less than they imagine (sometimes even free.)
Can you explain the “That’s up to you!” statement?
We’re hear to help our clients grow and prosper, not to stress their budget and put them out of business. So we need to find a budget that works for you and for us. Once our clients experience our efforts they quickly understand why the right web marketing and advertising company is worth spending money on. We just ask our clients to keep one thing in mind; our relationship must make us both happy. Our services take real work requiring real time by real people so while we wouldn’t ask you to provide your services below a reasonable market value we ask that you please don’t ask us.
Can you explain the “sometimes even free” statement?
Each month More Local Calls selects one new client in need (this is usually a new start-up or a struggling business) and we offer them our vast array of services completely Pro Bono. And we don’t start charging until they see results, and even then, what they are willing to spend is up to them. And to be clear, our definition of “seeing results” is “paying customers buying product” – Not clicks, not just views.. but paying clients.
How can I start a business and use the web without a large website investment?
To start a business what you need IS paying customers. You don’t “need” to own a building, you don’t “need” to own your own vehicles, and you don’t “need” to bear the cost and complexity of an extensive website construction process – at least not if you choose to work with us.
My cousin Vinnie knows computers, how can you be more effective than him?
OK, we like to have fun, but while you may find this question funny, we’ve heard it and we’ve dealt with it. The simple truth is, you wouldn’t allow the guy who changes the oil in your car to rebuild your transmission (even though he “sort of” knows how a transmission works,) and you wouldn’t allow the cable guy to install your electric stove (even though he knows what electricity is and might have the tools.) And lastly, you wouldn’t enter a court room using as your “attorney” a guy who claims to have read all the law books but has never practiced law or defended a case. That’s why More Local Calls exists. Our talent is a specialty, and like many others, it truly is all about the talent + the experience. We achieve above average results because we know the big picture and we comprehend how it all fits together, and we’ve been getting these results for years, and when we don’t get the results we desire we know where to look and what to change. With all that said, if you feel more comfortable with your cousin Vinnie then we’re OK with that too.
What are your business rules of engagement?
We have only one hard rule and that is that our clients feel certain at all times that our relationship is a true win-win. So if a client feels we’re not performing we want to hear about it. And if we can’t deliver on their expectations… then they may cancel at any time.
What is the More Local Calls guarantee?
Well, there are actually two guarantees. First, if you’re willing to start slow, we setup your account at no charge and we start to deliver results before you pay us anything. The method behind our madness is to get you to a more aggressive level of marketing but only after we prove to you that marketing does in fact pay. If at any time you are not happy, with anything, then you may cancel at any time. Second: While we are being paid by you… we will not work for a company that is a direct competitor to you in your market (city/town).
Why do you require automatic bill payment?
We’ve worked hard to eliminate all of our business inefficiencies. This allows us to give you a great price on our service. We are simply no longer setup to send out bills, collect or transfer monies, and then account for and possibly perform deposits. It simply takes too much time, and that is time that is not going toward increasing your bottom-line. What this really means is that every penny spent with us is used to fund real web-marketing and advertising efforts designed to grow your business.
What types of clients do you take on?
We will gladly investigate any type of business and let you know if we think there is a good fit. With that said here is a short list of our some of current On-line Marketing efforts – Dental marketing, Home Health Care Marketing, Mobile Electronics Marketing, Custom Automotive Products and Services Marketing, Medical Supply Marketing. All of which references can be offered.
How do we get started?
That’s the best part! It’s easy. Call us today, and start getting More Local Calls than your competition.
Our Guarantee
We firmly believe in client loyalty and therefore we will only accept “one” client type per defined geographic market.
We are exceptional at what we do and the market need for our services is more than large enough for us to be profitable without taking on your competition as a client.
The More Local Calls definition of loyalty:
loy-al-ty; [loi-uhl-tee] -noun – faithful adherence to a client’s market: When under contract with a client it is our ethical responsibility to display loyalty where we explore all available opportunities on behalf of this client and offer first all of the benefits and opportunities as a result of this discovery to their business. In short – We will never contract with two clients offering the same products or services in the same geographic market and any of our clients are always free to expand their contract coverage with us to include other geographic markets to broaden their reach.
Are you, or possibly your marketing partner, breaking Search Engine rules?
Breaking SEO Rules
This is a question that few companies ask themselves or, more likely, even know enough about the topic to ask the right questions. In today’s highly competitive Search Engine ranking space, and given the importance of it to your business, this question must be asked.
In an effort to close more business many marketing companies will say something like this to get you to sign-up with them; “We will push the envelope.” We have heard of tactics like this time and time again from our existing clients. What these companies won’t tell you is; that they are about to stray into the SEO dark side and play tricks on the Search Engines. The critical issue here is that few will realize the long term ramification of these tricks and how they will impact their long term business.
You see, many marketing companies are in it for the short term with the goal of having their recent work be seen as valuable so that they are paid for their efforts. Then they move on to their next victim, sorry, client. (We’ll tell you how to weed out the trash in a future article). However, moving on, if SEO trickery is a tactic that is taken the long term results are often devastating to the business – especially a business where the bread and butter is based on new clients finding your ad when they need your services. E.g. – a dentist office that has a healthy list of clients who regularly book appointments and checkups will not feel the effects of a web marketing campaign gone bad as rapidly as say a Tree Removal company who relies on being up front and present when the next storm takes out trees in their local community – and this becomes more true as more people daily toss aside their yellow pages and turn to the web for products and services.
Here are just two examples of breaking the rules and why you should avoid them like fake food:
- The old multiple locations trick?
Ok, so the idea is, if you are getting x business from the current area you are listed in, why not create another area listing (or two) and get even more clients? It is tempting we know, but the truth is, Google is a very fare company. The entire idea of Google Places is to allow local companies to garner their fare share of the business. Sooner or later Google will learn of your trickery because either they will call you or someone will post a comment that the location does not exist. And when this occurs not only will Google smack the reputation of your fake location but they will do the same for the real location. If you want to get your face in front of individuals that are outside of your local area Google has a program for that and it’s called Ad Words, and managing Ad Words correctly will yield a healthy ROI.
- Testimonials – here, there, and anywhere?
Ok, you know testimonials are important but you don’t know how to go about getting them. One day you receive a call from a company that says we will post x number of testimonials a month for $x/month. Or, you decide to start posting testimonials yourself, possibly you may even think that doing so under a different user names is best. Well, both of these tactics will hurt your business like a knife in your toe. You see, Google is very much aware of where testimonials come from and if your business is located in Troy Michigan and you are receiving testimonials that are being posted from an IP address in Ervine CA or some city in India it tosses up a very big red flag. Learning how to properly manage the testimonial process can be a very good asset to the marketing of your business but they must come from your real customers. You can not game the system, it is a waste of valuable energy.
Want to learn more? Attend one of our open seminars in the Boston area. Just send us an email and we’ll contact you automatically informing you of the next event.
Start & Connect?
Contact us now to get started on your local web marketing journey.
